Welcome to TaBA Associates

We co create VALUE for Technology and Business Acceleration.

The value that we offer you

An efficient and focused approach to support technology developers to help maximise their potential.

IP Life Cycle

IP Life Cycle is designed to add through out your product development journey.

If you don't own it , you have nothing to sell.

Business Model Development

Using the "open source" Business Model Canvas . TaBA will help you to bring your Business Plan to life.

Funding and Business Networks

We can assist you in access to funding . Through our knowledge of multi sector Government funding. Coupled with Private Equity options

What People Say

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As lead of the Technology Development programme, Les provided invaluable help in the early days of Echion Technologies. He built a great programme and team that added value to our company, and was able to connect with us at a personal level to provide bespoke guidance. It was a pleasure to work with Les.

Jean de La Verpillière - Co-founder and CEO @Echion Technologies - Next Gen Li-ion batteries

Exciting News

Pricing for Innovation

How to set the right price for innovation.

Whether you are a new enterprise looking for a company-wide pricing model, or a well-established organisation planning to launch a new product, the initial prices will significantly determine your position within the market. A position that is hard to change. In fact, 80 to 90 percent of poor pricing models price products too low, leaving substantial amounts of money on the table and making customers raise doubts about the quality of the offering. On the other hand, if the price is too high, it can scare customers away.

Content

  • The importance of price in supporting innovation and long-term profit growth 
  • Common mistakes when pricing new technologies
  • Why segmentation is fundamental to an optimised value-based pricing strategy
  • Tools and methodologies to establish customer value / price
    • Perceived value
    • Financial value
    • Utilising customer research
  • Using different price structures to communicate value and overcoming barriers to adoption e.g. leasing, pay per use, performance-based pricing.
  • Supporting price implementation through the sales team and wider organisation.

Where does Technology Readiness measures fit in the Virtual world ?

Its interesting to think about how to measure technology development .

TRL and MRL are no longer sufficient measures, given that we are developing processes and product design simulation capability

Technology evaluation, the discussion continues

TaBA Associates approach
interaction of TRL MRL and the new kids on the block VERL and SCRL. details of which are available on request

We need to think about accelerating technology to market, and thus the measures based on physical prototypes needs to be rethought. At TaBA Associates we are working with leading Universities to further the debate.

Salop to SDE Technology -Growing with SMEs

During 2019 and through the year of 2020 TaBA Associates have developed the licience agreement for Salop Design and Enginerring to use the HFQ technology .

Richard Homden and Jonathan Watkins sealed the deal with a handshake

Les Gill that led to the re branding of Salop Design and Engineering , to SDE Technology, lightweighting experts https://www.sde.technology/.

Les is also on the Advisory Panel for SDE Technology, supporting their new business strategy development.

TaBA Les Gill , saying that the team of Roland and Shirley at Cherry Branding are great assets to draw upon for the rebranding and PR strategy. Helping in shaping things to come

Christopher Greenough CCO
showing us the new SDE Technology power wall marketing assets

Off of the back of the intensive work to deliver a workable licience agreement with Impressions Technology Ltd, on the use of HFQ . TaBA are the project leaders for the lightweighting development at SDE Technology.

transforming the business, looks really smart
Salop to SDE Technology

The story doesn’t end there,

TaBA Associates , Les Gill And Gareth Purdy have been working with SDE on, tactical factory transformation.

Using Standard Operating processes , 5s and Work cell visualisations techniques to improve operating efficiencies.

Drive down inventory, improve throughput, Reduce operating cost.

See The Goal, by Eliyahu M. Goldratt and Jeff Cox

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