I wonder if we really want to do any lean work. What motivates companies to invest more and more in making product, processes and services more efficient ?

It is an ego trip or a market driven requirement.?

We might want to reflect on the millions invested in to lean manufacture, only to find that the market place has moved .

It is then a major battle, I would even go as far to say, a spiral of death to the bitter end, on a cost based sale.

My latest lecture/ talk on Agile and Lean Business requirements discussed these topics